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That
is the question marketers need to be asking
themselves and with good reason.
Why? You may ask.
There is a staggering amount of information
available from a wide range of online and offline
sources; leading to estimates of a typical person
being exposed to hundreds—if not thousands —of
promotional messages per day. The result is we are
in the 'Age of
Noise' according to various experts
and studies.
In attempt to cut through the noise and standout,
marketers have resorted to increasing the frequency
of their messages, and at the same time, turning the
volume up an octave to the tune of over $600 billion
worldwide. However, consumers have started to tune
out—using digital video recorders, MP3 players,
satellite radio, RSS news feeds, spam filters and
popup blockers to skip or block messages.
Economic and societal globalization has increased
the stakes. For many businesses, the once mystical
marketing department has become
a strategic and tactical member and management is
demanding a return
on their investment. |
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Since 1998, Konstanz Kommunikations has been helping
companies like yours get their voices heard. By
blending
art and science we work with you
to define success and develop a comprehensive
strategy and plan
that achieves your goals.
We craft a distinctive, commanding voice with the
appropriate tone and pitch that grabs your
stakeholders’ attention and resonates with them
causing them to act. We stream the right message at
the right time in the right format. And, using
measurable metrics we track the results to ensure
your voice is being heard and producing a return on
investment.
Talk about results. We have been able to help
companies generate up to
25:1 return on marketing communications investment
while increasing their sales by a million or more in
less than one year.
Our proposal to you is this: sample our
solutions-driven marketing strategies. Then realize
the difference well-targeted, precision stream
marketing can make in getting your voice heard.
After all, your success could depend
on it. |
